Hard Rock Hotel & Casino Athens will be the first integrated resort of its kind in continental Europe and will serve as an economic driver for entertainment and tourism in the city of Athens. The ceremony to follow was conducted at the Hellinikon Experience Center and included the Hard Rock International executives, GEK TERNA Group executives, Greek government officials, political dignitaries and local community leaders. The groundbreaking event featured a commemorative shovel celebration at the historical Hellinikon Airport. 22, 2023 /PRNewswire/ - Today, Hard Rock International, GEK TERNA Group and the Athens community celebrated the groundbreaking of the luxury resort and Casino in the heart of the Athens Rivera. Editor's Note: Download the Hard Rock Hotel & Casino Athens groundbreaking ceremony images and b-roll HERE.ĪTHENS, Greece, Dec.